Lidl wanted to spread the word about their amazing and affordable Sinterklaas toys to both kids and parents. To achieve this, we teamed up with popular content creator Dylan Haegens, who became our "Sintfluencer" for the season.

We produced eight engaging videos for Lidl's own social media channels, featuring Dylan alongside various helper-Sints. Dylan's influence extended beyond social, as his top 10 favorite toys were highlighted in the Lidl toy book, and he played a key role in the television commercial.