We built a special world for Texels beer, centered around the famous lighthouse. The 360-degree campaign was colorful, and features lots of sheep.
We started with a teaser phase, using the lighthouse across the Netherlands to hint that something new was coming from T exels. After that, we aired a TV commercial that showed what 'The Texels Way' is all about.
On social media, we made sure to share lots of fun content featuring the lighthouse, sheep, and seagulls. These familiar Texel symbols helped keep the brand's cheerful and unique feel alive online.