Texels Geheim is an exclusive monthly tasting beer that's only available at the Texels Brewery's tasting room on Texel.

To highlight this craftsmanship, we created a monthly content series. In this series, we showcased the unique ingredients that went into each brew, but we never revealed the taste. The only way to discover the flavor was to come to the island and drink the beer yourself.

We also ran several online activations where you could win a trip to Texel. For example, to taste Texels Geheim #6, you had to share your biggest secret with us. And for Texels Geheim #12, released on New Year's Eve, you could only enjoy it by celebrating with our brewers on the island. This made the journey to discover Texels Geheim an adventure in itself, adding an extra layer of mystique and engagement to each unique brew.